Most Korean has Eaten These Snacks

The total output of Korean snack industry - including the sweet, cracker, and biscuit industries - is over 200 trillion dollars a year. Since the first factory-made Korean caramel is made in 1946, uncountable snacks have been emerged and disappeared in Korean snack market. Among those snacks, there are two very old and beloved snacks that most Korean has eaten them: Saewookkang and Chocopie. Saewookkang is about 5-6cm long, shrimp containing - the “saewoo” means shrimp in Korean - snack. It is salty and tastes like roasted sesame. Its inside is full of pores, like that of bread, which make it crispy. Accumulatively 4.5 billion packs of Saewookkang, which cost 900 trillion dollars, have been sold. There are several major success factors: its high quality, putting real shrimp in it instead of artificial shrimp flavor; using familiar word to Korean, “kkang”; its light CM song, which emphasis its popular appeal. The other beloved snack is Chocopie. Two pieces of soft chocolate-coated pies are connected with sticky and white marshmallow. Its diameter is 7cm with 2.3cm of thickness. 1,000 trillion and 1.4 billion dollars of Chocopie have been sold only in Korea. Also, they are exported to 50 countries, including Russia, China, Mongolia, Vietnam, and India. Similar to Saewookkang's case, Chocopie's CF has credit for Chocopie's success, accentuating the warm heart which Koreans value.
By Jee-Seun Choi, Reporter최지선 기자